Business and online media are essential in the modern world. The digital platform lets you connect with your consumers in a variety of ways and increase your brand’s recognition, while attracting customers to your product or service. It also gives you the ability to drive traffic through social media or search engines as well as other websites, which creates increased revenue opportunities.
Digital media companies produce, create or distribute digital content across various platforms. Podcasts, video, blogs and e-commerce websites are just a few examples. Some of these businesses have a subscription model, similar to the traditional newspaper or magazine models, in which users pay a cost to have access to all content throughout the month.
Digital media opens up new revenue streams that have never been before. It’s important for a media company to know the new options and how they can be used to their advantage.
The three main categories of digital media are owned, paid and earned media. owned media is content that your company owns and controls such as your website, blog and social media channels. The more owned media an organization has, the more visibility it can get in search results pages for engines. It is therefore important to optimize the content of your owned media to ensure that search engines can discover it and rank it. Paid media can include things like PPC as well as social advertising and the retargeting. Earned media is shared content from your customers which can help build your brand like recommendations on social media or eWOM (electronic word of mouth).
