Digital technology has revolutionized the way consumers interact with businesses. This has made it an extremely competitive market. The ability to monitor user data allows marketers to create brand awareness, increase sales and drive traffic blog link to their websites via social media marketing (SMM), a form of direct marketing based on interactions between the customer and the business. This is a place that businesses can humanize their persona in a unique way that customers are able to be able to relate to.
Emily C.
