You can demonstrate your expertise and credibility by having a large network of professionals from your target industry. LinkedIn is a networking platform, so it rewards consistent engagement. Regularly posting, commenting, forging new connections, and messaging SEO Anomaly others signals the algorithm that you’re an active user.
SEO Tutorial For Beginners: A Step-By-Step Guide
This is why it’s so important to understand buyer intent so you can match them with what they need, increasing the chances of conversion. Some keywords entered into Google can have different intentions, meaning the buyer is looking for something different than what you expect. Remember above we mentioned that Google’s goal is to deliver the best quality content.
In other words, your site should be mobile-optimized for Google searchers and search engine crawlers (also known as “spiders”). Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. In Keywords Explorer, we also show the “Traffic Potential” metric for each keyword. This estimates how much traffic the current top-ranking page for the keyword gets. And this is usually a good indicator of how much traffic you can get by ranking #1.
You can use the Lighthouse extension for Google Chrome to see if your current site is performing well. You can quickly improve your site’s speed by implementing a CDN, using a fast theme, and optimizing your site accordingly. Make sure to check out our in-depth guide on optimizing your site for Google’s Core Web Vitals for more details. There are some great tools that can help you easily spot unnecessary redirects.
My Top SEO Tools for 2025
- It removes unnecessary characters and white space to increase your website performance.
- It specializes in search and hasn’t branched out to website development or management.
- Conducting a content gap analysis will tell you what pieces you might be missing in your SEO strategy, and it’s an opportunity to identify keywords you never thought of before.
- Analyze their chosen categories, keyword usage in business descriptions, the quality and quantity of photos and posts, and their engagement in the Q&A section.
- Topic clusters show me how well my keyword-based content categories are performing.
You’ll see detailed info on traffic that comes from Google, Bing, Yahoo, and other search engines. You can also check the Traffic Acquisition report to see which channels are directing traffic to your site. Your focus here can be the Organic Search channel since the percentage of users that arrive via this channel will give you a pretty good idea of how effective your SEO efforts have been. We have found that the videos we include, together with structured data, often perform well in Google’s video results, particularly for keywords we also rank well for in Google Search. Our theory is that the combination of the mass amount of traffic and social signals causes Google to deem these posts as very relevant, therefore bumping them up in the SERPs.
It’s often used by many types of businesses because of the flexibility it provides. Once you’ve taken a look at everything, ask whether there is a good balance between product awareness, consideration, and final sale decision. Some companies focus too much on awareness but don’t have content that makes the sale. Others want you to spend money in the first five minutes without telling you why. Here are some tips we like to use at The HOTH to find the best keywords for a client. That means you need to get job pages ranking well so people come to your site instead of Indeed or somewhere else.
